When it comes to auto shows like the North American International Auto Show in Detroit, it's easy to get distracted by the shiny new concepts and production models. But there's more to it than that! Big shows are a chance for automakers to show off their latest technology. Even more than that, it's a chance for consumers to learn about how this technology is shaping the future of automobiles.

This year, Ford's tech display featured a 20-foot-tall elevator up to 'the Cloud.' It's called the Living Connected Experience, and show-goers are taken through five stations that feature major trends in the industry, including Changing Population Demographics, Emerging Technologies and Living Green. Then they step on the elevator and are treated to an immersive, 360-degree film, showcasing the future of Ford's in-vehicle technology.

This display plays a huge role in earning new customers as well as educating the general public on forthcoming vehicle technology. "We are constantly challenging ourselves to come up with new and exciting ways to engage our visitors from the moment they step foot on the Ford show stand," say Darrell Bryja, Director of Global Auto Shows and Events. He goes on to say, "Auto shows offer us valuable time with customers to inform them of Ford's newest products and technologies."¹

This year's interactivity utilized the first ever Blue Oval Card experience, in which customers can register online and then use their card to access relevant Ford content throughout their time at the Ford stand. This experience extended into the models that debuted in Detroit, as well. This includes the 2013 Ford Mustang GT500 and the 2013 Ford Fusion.

Okay, so we don't have any interactive games and 360-degree films to show you, but you can stop by and see us at Lehighton Ford, 54 Blakeslee Blvd Dr East, Lehighton, PA 18235 to take any new Ford models for a spin. And be sure to stay tuned with us to learn more news and updates from Ford!

Source: ¹http://media.ford.com/article_display.cfm?article_id=35817